A customer points a camera at the code on your counter. What happens next is the whole product, and it is worth walking through step by step, because most of the questions a shop asks are really questions about this sequence. The code opens a web address Not an app store page, not a sign-up form: the tour itself, in the phone's own browser, with your shop's name and colours on it. There is no account because there is nothing to save yet. They see what they are about to ride The stops in order, the distance, the climb, how long it takes, and your own words about why each stop is worth stopping at. If you asked for a waiver, that is where it sits, before the ride rather than after it. They start, and the phone becomes a guide A map that turns with them, spoken directions in their own language, and the next stop always named. The tour was downloaded when the page opened, so the ride keeps working where the signal does not. And it ends on something they will post At the end there is a card of the day, built from the photographs they took, with your shop on it. That is the part that gets posted, and it is also where the app asks for the review, at the moment they are most likely to leave a good one.