Most tour pages have a map. A Google My Maps iframe. A Ride with GPS embed. Sometimes a PDF you can download if you already know what a GPX file is. A guest can look at all of those. Looking is the end of the job. The line on the screen is a planning file: the roads Google preferred, or the grade chart a club rider wanted, sitting in a frame on your site. It does not carry your stops in your words. It does not stay with them when they ride out of signal. It does not wear your name for the whole day. The product is the day out. The map is a picture of it. What belongs on the page A card of the tour you designed: the line, the stops, the photographs, how long it takes, and a button that says ride this. One script tag, pasted into the code block your site already has. WordPress, Squarespace, Wix, Shopify: same paste. No API key, and no second account with a map company. The steps for the two embeds people actually paste today are written out here: Google My Maps embed and Ride with GPS on a hire counter. Use them if that is what is on the site this week. Then replace the frame with the day. What belongs on the counter The same tour, as a QR, so the person who never opened your website still gets it when they ask where to go. That scan is the product. The page on your site is how someone finds it before they arrive. Draw the tour once. It can sit on the site and on the counter without being drawn twice. The first one is free.