"Self-guided tour app" describes three different products, and a bike shop searching the phrase usually wants the third one. One: the app a traveller installs City audio guides, walking tours, the ones sold per city. A traveller buys a tour, installs the app, and follows it. It is a fine product for a person planning their own trip. It is a poor handover. The guest is at your counter with a bike they have paid for, and the next instruction is install an app, make an account, and find our tour inside it. Every one of those steps loses people, and the ones it loses are standing in front of you. Two: the app a cyclist already has Komoot and Ride with GPS. Serious tools for someone who rides most weekends, plans their own routes, and owns a head unit or a phone mount. If you ride, use one. The hire-counter version of that choice is written out, and so is how the two differ from each other. Neither is a handover either, for the same reason: your guest is not that rider and will not become one before four o'clock. Three: the one a shop hands over A tour that belongs to the shop, opens on the phone the guest already has, and carries the shop's name for the day. This is a real category with more than one product in it. Routzz, looked at on 22 September 2026, builds branded self-guided tour apps for rental operators, opened by a code at the counter, and there are shops running their own. Freewheel is in this category too, so read the rest of this page knowing that. What to ask any of them How does the guest open it? Anything that ends in an app store is a step you are asking a stranger to take while your counter is busy. A web address behind a QR code is not. Whose name is on it? If the tour is inside somebody else's app, the day belongs to that app. Your colour, your logo and your words on the screen is the difference between a service you provide and a service you resell. What happens without signal? A tour that stops working in the valley is a phone call to your shop. Ask whether the map and the stops are held on the device, and what it costs. Can you change a stop without reprinting anything? The cafe closes, the path floods, the bridge is out. If a correction means a new poster, the poster will be wrong. What does the first one cost? Drawing a tour is an hour of your own knowledge, and you should be able to see the result before you pay. Freewheel's designer is free and the first published tour stays free, which is there so a shop can judge it with a real ride rather than a demo. What goes on a tour is the drawing itself, whichever tool ends up holding it.