A tour is expensive the first time, in attention, not in the free plan. You walk the streets in your head, choose the stops, write the sentence, add the photo. Doing that four times, in four tools, is how shops end up with a PDF, a My Maps iframe, a different loop the Saturday staff invented, and a Google listing that says "ask us for a map." Draw it once. The counter A QR poster where they pay. This is the place that matters most, because this is where they ask. The bike rental QR code is that square. Editing the tour does not mean reprinting it. Your website One script tag, pasted into a code or embed block. Squarespace, Wix, WordPress, Shopify: the block has different names and the paste is the same. The card shows the tour, the stops, the photos, and a way to ride it. It picks up the page's background. When you fix a stop in the dashboard, the website updates. The iframe you may have there today is a picture of a map. This is the day. The booking email The same link, for the guest who wants to look the night before. They arrive knowing which shoes, and which of your tours they want. The waiver can still be signed at the counter if you would rather see them sign. The email is a preview, not a second product. Your shop page Your photo, your hours, your phone, your from-price, the link to book, and the tours. Someone who heard the name and searched it should land on you, not on a brochure you do not control. Four doors. One drawing. The first published tour is free, which is enough to put the family loop, or whatever you are asked for most, on all four before you decide the second tour is worth the paid plan.