You want a Google My Maps embed, which means you already drew the map and now you want it on the website. Here is how to get the code, what a visitor can actually do with that frame, and the point where a frame stops being enough. Get the embed code Create the map at Google My Maps, or open one you already saved. Name it. Put the route on a directions layer and switch that layer to the bicycle, the same way as in how to create a bike route in Google Maps. Share the map. Set it so anyone with the link can view it. A map left on "only me" will not appear on your website, and the failure looks like a blank frame. Open the map menu and choose Embed on my site. Google gives you an iframe. Copy it. Paste it once WordPress, Squarespace, Wix and Shopify each have a block for HTML, embed, or code. The names differ. The action is the same: add that block, paste the iframe, save. You do not need a plugin per builder, and you do not need three different tutorials. If the frame is blank after you publish, the usual causes are the share setting, a cookie or consent banner sitting on top of it, or the theme stripping iframe tags. Check the share setting first. What the visitor gets They get your planning map, inside a box. They can pan and zoom. Depending on the share settings they may also be able to open the full map, turn layers on and off, or wander into whatever else is in that Google account's map. They do not get your tour. There is no stop written in your words, no photograph, no "you are here" that belongs to the ride, and no way for a person at your counter to hand the same day to someone who never opened the website. The line is still the line Google drew unless you forced it onto the right streets with stops. That is a fair tool for "here is the area we ride in." It is a poor tool for "here is tomorrow's day out." The paste that is the day A Freewheel tour is one script tag. In the dashboard you copy it. In the same code block you used for the iframe, you paste that tag instead. No API key. No Google account on the visitor's side. The card shows the route you drew, the stops, the photos, the distance and the time, and a button to ride it. It takes its background from the page it sits on, so a white site stays white and a dark one stays dark. A small credit line reads Freewheel and links to the operator page. You can turn that credit off. The same tour is the QR on the counter. Drawing it twice is the waste. What the guest sees after they scan, or after they press ride, is the product. The iframe was a picture of the product. The first tour is free. If the frame on the site today is a Ride with GPS embed rather than My Maps, the hire-counter version of that choice is here.